If you own, administer, monetize, or promoting an online business via Google Search, this article is meant for you. You might be the entrepreneur of a growing business, the website owner of a startup, the SEO specialist in a web agency, or an amateur SEO expert passionate about the working of Search: this article is meant for you.
If you’re interested in knowing a complete overview of the basics of SEO according to the best strategy, you are indeed at the right place.
1.What is SEO?
SEO is the mechanics of optimizing your website to rank in Google’s search results for certain specific keywords related to your business/brand/product.
Google is searched over 5 billion times a day, so naturally, it is a Goldmine for organic traffic and sales.
Say you’re selling electric bikes.
If you rank that product page on the first page of Google for the keyword “electric bikes”, then your website will be visited with organic audience who have searched that keyword and are eager to buy that product.
Thus, you’ll see high conversion rates off of that traffic.
And because those users are coming to your website without paid ads, you’ll see high-profit margins on all of those conversions as well.
As for what you can expect out of the consistency of that traffic. When SEO is done right, rankings tend to stick.
So you can also rely on your rankings to consistently deliver high traffic and sales for the long period, without dealing with acute volatility.
In fact, you should expect high traffic and high sales to continue over time.
Consistent Traffic + High Conversion Rates + High Profit Margins = More Money.
Who would skip that?
2.Results SEO Can Deliver
A company that is making around $3000-4000 a month increased its revenue by 695% in a year. The consistency and volume of its sales using SEO.
Because what’s most outstanding about SEO is that it compounds every month.
Maybe the website is earning $30,000 a month right now from Google. But this time
next year? It could be doing $60,000 or more a month.
With SEO, the sky’s the limit.
3. 4 Stages of SEO
For proper implementation of SEO, you must require to follow 4 stage process.
● Keyword Research
● Technical SEO
● Content Creation
● Link Building
Each stage acts as the foundation of the next stage. So, you must spend sufficient time on each stage.
A. Keyword Research
Keyword research is the process of finding and identifying keywords to target, such that your
website ranks at the higher level of Google results for those keywords.
A basic rule of thumb is that each page on the website should target one keyword.
3 types of keywords to select from:
- Head Keywords
- Body Keywords
- Long-Tail Keywords
Head keywords are keywords that consist of a single word. Body keywords are
keywords that consisting of 2-3 words. And long-tail keywords are keywords that
consist of four or more words or phrases.
A Focus of the majority of SEO efforts should be targeting long-tail keywords, as these long keywords have less competition as compare to short ones.
They are a lot easier to rank.
Body keywords can be ranked but it takes some more time and effort to rank them.
Head keywords are highly competitive, so they are hard to rank.
The idea of keyword research is to identify the keywords that your ideal audience
searches in Google when looking for information or product pertaining to your website.
Free tools like Google Keyword Planner or premium services tools like Ahrefs are to find keywords.
You can also use forums, Q&A sites like Quora, and communities like Reddit to find
your ideal audience base and see what words and phrases they commonly use.
B. Technical SEO
Technical SEO is the process of optimizing your website for users as well as for search
Error’s in technical can cause sluggishness for your website and it can halt from high ranking.
Most of the work during this stage is done in the back-end of your website, so the
process of resolving these errors will be different depending on the content
management system you’re using.
These issues need to be solved as followed:
● 404 Errors: Broken or dead Internal/external links that lead to dead pages.
Broken links compromise domain authority, it further hampers your ranking.
● Missing Metadata: Missing metadata, meta title, or meta description in page source.
Metadata is the data that is used by Google crawlers and used in the display after search results.
If your page doesn’t have that data, Google will pull random text from your
website and will show their own metadata to display.
● Duplicate Metadata: Pages having the same meta title or meta description.
No two pages should have the same metadata, meta title, or meta description, because
no 2 pages should focus on the common topic.
● Missing Alt-Tags: Images that don’t have an alt-tag association with it. Alt-tags
are Google’s way of reading and identifying an image. If an image does not have an alt-tag,
Google is not able to determine what the image is.
● Missing H1 Tags: Pages that don’t have an H1 tag. An H1 is a heading tag
that Google gives higher importance while determining the keywords to rank a page for.
● Thin Content: Content that lacks in substance or is under 300 words in total length. Google hates
shorter content because they don’t provide value to their searchers.
● Duplicate Content: Content that has duplicate variations of it on your website
or another external website.
● Slow Website Loading Speed: A website that takes more than three seconds to
load. Slow loading speed impacts bad user experience, which is a factor Google
considers when ranking a website.
C. Content Creation
Content creation is the process of adding and publishing new content on your website —
Mostly blog posts — so that you add new keywords into your SEO strategy.
What you need in content is high-quality information. So posting high-quality writing in one blog post takes you long-term.
Because if you publish multiple blog posts every week, and if they are of low quality, they’ll never rank. It will become useless to add content if it does not get the audience to read.
Focus on adding and publishing high quality, lengthy content that provides great value, and you’ll be ranked pages easily.
But why there is a need to publish content regularly on a website?
Content serves 3 basic purposes:
● Builds brand identity
● Targets all levels of the user’s journey
● Builds your email list
I. Brand Identity
Brand is dominating factor in any industry. Thus search queries are mostly related.
People are inclined to make purchases on the basis of Brand identity. If your brand is established safely in SEO strategy then you will attract more audience and traffic.
More interaction will generate Trust in brand value.
II. Targets All Levels of the Buyer’s Journey
Not every user who visits is going to buy or purchase your product.
Maybe the visitor is in the search phase.
Maybe the visitor is comparing mode.
The fruitful interaction with visiting person will solve the doubts.
You can design informational content that answers visitor’s basic questions and pushes
your prospective customer for buying products.
Basically, you identify challenges and problems and using the blog content or information, you solve them.
This approach inclines them to buy products.
III. Builds Email List
Email subscription option within the blog post is a very useful tool. It helps in sorting out readers management.
This will allow you to be in touch with your blog readers and potentially encourage them to buy products.
It is really powerful for blog readers who may be in the middle of the buyer’s
D. Link Building
Link building is the process of creating external links also known as backlinks.
These links are from other websites to yours, to reach out to certain websites and generate revenue.
Google treats backlinks as value addition. The more backlinks you have, the more value addition to the site in the eyes of Google.
Your backlinks must be From:
● The Best quality website
● A relevant website to yours
● The content of an article
If backlinks criteria checks in all three points, it will help in ranking your website in Google’s search result.
How to Build Backlinks?
There are lots of ways to create high quality backlinks.
2 most popular ways as:
Guest posting is the way of reaching out to relevant websites within your
industry and offering to publish a guest post on their website.
If the request gets accepted, you’ll be able to publish a blog post on their
In many cases, you can add backlinks to your website within the body of the article.
Manual outreach is the way of reaching out to relevant websites. And request the idea of linking back to one of your articles.
That’s a fundamental overview of what is SEO and the concepts involved in SEO strategy.
SEO has changed the play for many online businesses. I’m confident that it can do the same for yours if you put the right strategy.